"I give my jewelry plenty of texture and detail to captivate the wearer and draw in those who see it."
After years of working in a contemporary jewelry store in the small college town of Athens, Georgia, Louise Norrell decided to start her own business. Having gained the necessary experience of learning how a piece should lay and best flatter the wearer, Norrell knew that she was ready to develop, design and market her own hand-crafted work.

Often using molds that she has created, Norrell die forms most of her pieces and adds texture with chasing techniques or a hammer. She prefers to work in white or yellow gold and sterling silver, combining the metals in compelling and detailed designs.